Become more influential and persuasive without having to resort to manipulation.
Brainwashing is the process of repeatedly indoctrinating a person with a new set of beliefs. It’s helpful to think of brainwashing in terms of identity. When someone is brainwashed, they ditch their old identity and acquire a new one. The indoctrinated beliefs that support the person’s new identity change their thoughts and behaviors. The person …
Humans are a social species that evolved to live in tightly-knit, genetically related groups. Early humans highly depended on their groups for survival. Being shunned by one’s social group likely meant death. Therefore, humans have developed psychological mechanisms to be sensitive to the signs of shunning. They seek to conform to their group and avoid …
Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by …
Think about it: Will I be exaggerating if I say that a part of your behavior and personality is shaped by the things that you see on the screen? Definitely not! It is naive to think that television is a harmless pastime activity that doesn’t affect your psyche in any way. Every thinking person knows that anything you expose your mind to, affects it. Your …
This article will briefly go over the concept of anchoring in psychology and later discuss the anchoring techniques you can use to make use of the phenomenon. When two separate events happen simultaneously enough number of times such that occurring of one event reminds you of the other, the events are said to be anchored …
A covert hypnosis technique is the one in which a person is hypnotized without their knowledge. It’s usually carried out in a conversation. The idea that someone can control our mind using their speech freaks out many people. They forget that we’ve all been covertly hypnotized in one way or the other. Our entire childhood …