What causes overthinking?

overthinking woman

To understand what causes overthinking, we need to understand why we think in the first place. After that, we can begin to explore why this process goes into overdrive and what can be done to overcome it. In the first half of the 20th century, behaviourists dominated the field of Psychology. They believed that behaviour …

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How to cope with loneliness

lonely guy

Loneliness is an emotional state caused when people perceive themselves to be isolated from other people. Loneliness is painful and the person experiencing loneliness often shows signs of depression. However, loneliness differs from a depressed mood in one important way- loneliness also makes a person feel unsafe. Other effects of loneliness include increased stress, decreased …

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Emotional appeal in advertising: Why it works

emotional appeal in marketing and advertising

Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by …

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Attachment theory (Meaning & limitations)

hand holding

To help you understand Attachment theory, I want you to imagine a scene where you’re in a room full of your relatives and friends. One of them is a mother who has brought her baby along. While the mother is busy chatting, you notice the infant beginning to crawl up to you. You decide to …

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Cognitive Behavioral Theory (Explained)

cognition

“Men are disturbed not by things, but by the view which they take of them.” – Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognition refers to thinking. Cognitive Behavioural Theory talks about how cognition shapes behavior and vice versa. There’s a third component to the theory- feelings. CBT explains how …

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5 Reasons for fundamental attribution error

attribution

Do you know what’s the single biggest factor causing problems in relationships? It’s a phenomenon called fundamental attribution error based on a Social Psychology theory called Attribution Theory. Before we talk about the reasons for fundamental attribution error, let’s properly understand what it means. Consider the following scenario: Sam: What’s the matter with you?Rita: It …

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What causes nationalism? (Ultimate guide)

nationalism salute

To understand what causes nationalism and explore in-depth the psychology of nationalists, we have to start with understanding what the term nationalism means. Nationalism is the belief that the nation to which one belongs is superior to other nations. It is characterized by viewing one’s nation favorably and showing exaggerated love and support for one’s …

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16 Motivation theories in psychology (Summary)

Theories of motivation attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand …

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Stages of navigating grief and loss

Being able to understand and identify the stages of navigating grief can help one cope with it. Grief occurs as a result of the loss of something that’s valuable to us. It may be the loss of our health, a loved one, a pet, a job, a relationship, anything. Humans display a range of interesting …

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Types of needs (Maslow’s theory)

Abraham Maslow, a humanistic psychologist, arranged the different types of needs in a hierarchy. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and potential for achieving greatness. Maslow formulated his theory in the first half of the 20th century when psychodynamic and behaviouristic approaches dominated the field of psychology. …

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